Tips: How Video Can Promote Your Business

Top 7 Ways to Use Video to Promote Yourself

 

Authors that self-publish (and even those that go the traditional publishing route) need promotion to sell their books. It’s a fact. Getting that usually requires lots of articles posted on the web, radio shows, tele-seminars, etc. Generally, just a lot of time to “get the word out” and build credibility and exposure  and try to drive traffic to ultimately buy their book.

 

Savvy artists are the same. They need to get their art out to the world. This helps build a following, increase credibility and eventually start getting their art into
the hands of those that collect and appreciate it. Video is a prime promotional vehicle for such a visual medium.

 

Small business owners already know that marketing is important; but are they taking full advantage of the low-cost alternatives available to them? Marketing and promoting with vides helps increase their ability to get the word out about their business, showcase themselves and build an interest in what they offer.

 

Good informational/educational videos are an excellent way to market and promote a business, book or creative endeavor. Since you have the ability to use an interesting format, sound, photos, etc., it takes it from a static web page to visually-enhanced and intriguing promotional opportunity.

 

Video can be used to:

 

-Build credibility: Let your audience know who you are. Include a picture of yourself and start building name recognition.

 

-Use the visual aspect to teach: Showcase yourself teaching how to use your products, record testimonials, showcase results people have gotten using your products, etc. In other words, put a visually-memorable medium in their minds.

 

-Show the world your personality: People buy from people disguised as businesses. You know you prefer to buy from one website vs. another that may have the exact same items. One has an interface you trust, prices you like or just the fact that the owner makes himself available.

 

-Develop a series: Break down tips or steps into a series of video and use them to keep bringing back your audience to get more. If you give everything in one video, you’re forced to come up with new material for each, plus you run the risk of creating a long, boring video (which, unless very well-done, most people won’t take the time to watch.

 

-Keep your videos short and pleasant: A running time of under three minutes is optimal. Most people don’t have the attention span to devote to more, unless they are very interested in your topic. Use soft, pleasant music or narrate the video yourself. Silent videos are dull, so try to use sound of some type.

 

-Use photos and pictures to illustrate your point: If you’re doing a live film video, you’re showing yourself, but also be sure to use props and your products to illustrate a point. Just a talking head in front of a video camera is completely overused and somewhat dull (unless you’re really funny or entertaining, which many of us are not!).

 

-Videos created using slides vs. filmed content can place photos of products, people, etc. in them to make them more interesting. Use animation sparingly. No one wants to be jarred from slide to slide with spinning text and zooming transitions. Choose one slide transition for all slides and only use animation on every other slide or at least choose a few to remain static to give the eye a break.

 

Using video can help your business get the attention it deserves. For more information on building buzz for your business, GET YOURSPOTLIGHT!