Tuesday, September 18, 2012

Wealthy WAHM New Release: GROW BIG! (See chapters)

Chapters included in this book:
Take 10
Get More Website Sales
Co-Op Marketing
Leads Swap
Year of Change
Website Traffic
Referrals Please!
Four Keys for Growth
Shy Networkers
Neighborhood Guru…You?
Networking Clubs
Getting to First Base
Need Variety?
Get The Job!
Words That Sell
Top Seller Story: Christi O.
Bookings…Get ‘em!
Party Plan Sales Tips
What’s Your Plan?
The Best Way to Fail
It’s a Family Affair
Goal Setting
Charitable Profits
Always Be Booking
Top Seller Story: Michelle P
Buy My Products, Buy Me
Create Loyal Customers
Focus on Referrals
Just Do It!
Profits x 2
The Internet Rocks
Online Traffic
Articles, Links & Keywords…Oh My!
A Honey of a Site
Yearly Focus
Top Sellers Tell…Top Direct Sales Pros
Tell How They Achieved BIG Success!
Free Consultations
Hostess Coaching
Rain Referrals
Countering Objections
Business Card Marketing
Marketing Blast Ideas
Working for Charity
Booking Tips
Need a Lot of Bookings?
Getting Great Leads
Recruiting Tips
Dialing for Dollars
Education vs. Sales
Local Growth
Niche Networking
Referral Guides
Cross Distribution
Growing Your Team
Hard Work, Perseverance, Dedication
Refrigerator Marketing
Element of Surprise
Slow Movers?

Friday, September 14, 2012

How to make your party plan business stand out from competition

What Does She Have That I Don't Have?

Why does a competitor's business expand while yours stays still?
It might be only the difference of making a few easy tweaks in your branding and image. But exactly what is branding, anyway? Think of branding as defining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?

* Attractive and easily read logo;
* Consistency of product, d├ęcor, signage, and interior; and
* A great product

Assuming your product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?

A great logo is key.

You have already given a great deal of attention to your company name and believe that it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in the mind of your target customer. That is exactly what a great logo can do.

Whether or not you eat fast food and regardless of your opinion as to what might constitute the best in fast food, my guess is that the name McDonalds conjures up an immediate image of the golden arches. Those golden arches really work as a logo!

The McDonalds logo is a good example of merging a symbol with a letter in the company name. It is also a good example of simplicity, another key element to great logo design.

A good logo also:

* has a strong, balanced image with no little extras that clutter its look;
* is distinctive and bold in design, making it easy to see at a glance;
* has graphic imagery that looks appropriate for your business;
* works well with your company name;
* is done in an easy to read font;
* communicates your business clearly; and
* looks good in black and white, as well as in color.

Consistent visual identity is also key.

If you are going to capture that prime piece of real estate in the customer’s mind, you must provide not only a compelling image, but a consistent one. Use one logo and image and repeat in on everything. Don't try to mix and match similar items; it just dilutes your branding. For instance, if you sell golf equipment and use golf clubs in your logo and brand, don't use golf balls on your cards, and golf tees on your website, etc. It's confusing.

Each of the three images has its own distinct personality. You may be tempted to give your stationery, website, business card, brochures, and other marketing materials different visual personalities.

All of the materials that represent you, from business cards to brochures, need to have image consistency in order to be immediately recognizable by your customers…and potential customers…as being related to the unique brand that is your company.

Logo, color scheme, fonts, and layout that are consistent from letterhead to business card and from envelope to ad suggest credibility and stability, in addition to taking up more of that prime mental real estate by virtue of repetition. Inconsistency of graphic elements among materials not only suggests uncertainty and sloppiness, it is just plain forgettable.

Creating a great logo and maintaining consistency among all your marketing materials will take you a long way towards creating a memorable brand that just might make your competitors mutter, “What does she have that I don’t?”

Grow Big 60+ Ideas for Party Plan Profits

GROW BIG 60+ Ideas for Party Plan Profits!

Get the ebook and free audio sample!

Tuesday, September 11, 2012

WAHM Party Plan Tips: Train your team for best results

Train your downline for best results!

List of what to train your downline

  • How to establish goals
  • How and what to know to be effective
  • How to promote
  • What to say to people when they make phone calls
  • How to set appointments
  • How to present the business or products
  • How to sell the business or products
  • How to sponsor people (the correct procedures and sequence)
  • How to train new distributors


    To get your downline to produce and produce more, you need to get them effective in each one of these areas.

    When they can do each of these things, they will be motivated because they are effective. They WILL produce because they feel ABLE to produce.

    New recruits probably feel lost in the water and seasoned pros who jump from company to company may feel like they know it all.

    What to do?

    Team them up and put in place a mentoring program. Be sure the mentors are teaching your methods, but use their learned skills and knowledge to help train your newbies.  

    Get more ideas like these in our
    Party Plan Business Breakthrough!


    Party Plan Sales Bookings...How to get them easier

    Work smarter, not harder


    Working sales parties and events can be fun, profitable and cost-effective.

    (You already know this.)

    You use them to present yourself and your products/services, sell products and make your income. Hopefully you are also using them to continue your success, namely booking your next event.

    By nailing down at least 3 or 4 new events to work while at your present event, you will cut your booking efforts in half.

    To make life easier...

    In a nutshell, you are working smarter, not harder. You most likely have heard this from your top salespeople in your company, and the reason they use it is because it works.

    You may feel shy or afraid to ask for more parties while working at one, but don't.

    This is your business and your livelihood (or at least part of it). By making holding a party for you look attractive, fun and lucrative for the hostess, you can make it much easier to book at your current event.

    One way to do it...

    Whip out an AWESOME gift for your hostess and present it in front of the guests.

    That can go a long way toward cementing another event (or three!). When we say awesome, we mean it--don't just give a little bauble or company-sponsored throw-away item.

    Go the extra mile to win over new bookings!

    Note: You should always give a little gift for booking a party, and a super gift to your hostess the night of the party (not before) to make sure the party sticks!

    Fast-track tools for Direct Sales Success!




    WAHMS: Build an amazing leads base with these tips

    Tip One

    Build an amazing lead base by getting your business in front of as
    many people as you can. You can offer to do public speaking (too
    scary?), or give away samples/catalog at other sellers' parties or
    get a local leads group going (swap leads with other direct sales

    However, you choose to do it, it's the most important task you
    have. Once you have the leads, you can work them to book parties,
    get sales, recruit them, ask them for referrals, etc. They are the
    key to building a solid biz.

    It seems the most daunting task for most small businesses, but it
    is the one that pays off the largest. Once you find a
    lead-generating system that works and isn't too painful :), you'll
    do it!

    For a killer lead system that can literally triple or quadruple the
    number of leads you get in a single week, check out our Direct
    Sales Guide: Get Booked Solid! It's all about getting leads and
    working them. It's a simple, super cheap and effective method. (Now|
    offered as PRINT & AUDIO training system!)

    But like anything, it works if you work it!

    One thing I'd like to address for you here and now:


    Just a quick search on the internet will show you pages and pages
    of companies "guaranteeing" their MLM leads are fresh, responsive
    and just waiting for what you have to offer. Right.


    These lists are often recycled, rehashed and just plain ole' tired.
    Plus you have contact them somehow (direct mail--expensive or spam
    emails or phone (yikes!) You may as well pick up the phone book and
    start calling people.

    For party plan/direct sellers, you need a warmer approach. One
    great idea is to start a local leads swap with other direct sellers
    in your area. Say you sell skincare and you find a rep who sells
    kitchenware. Swap your leads (customers, prospects, etc.)

    Double up on mailing of catalogs, samples, brochures, etc. (some of your
    stuff, some of hers). Split the cost and now you both have new
    prospects and a local contact to help you build your list!

    Have fun with this idea and get creative!

    For more power-packed ideas, learn about the
    Direct Sales Boot Camp www.directsalespower.com

    Tuesday, September 4, 2012

    WAHM Business Tip: Are you "Dialing for Dollars?"


    Are you spending enough time following up?

    You probably work like crazy to get good leads, have interesting promotions and book sales events. But are you so busy focusing on getting NEW leads that you forgot about OLD ones?

    Your "warm" leads (leads who have already met you/ bought from you, etc.) are the best source for new business...and new recruits. If they have purchased from you, then be sure to put them on your priority list for follow-ups. If you contact each warm lead each month (by phone, email or mail) you will certainly find yourself with higher sales.

    It's easy to forget, get busy, get re-focused, etc., however if you establish a "tickler file" to keep yourself on track you will find it much easier. These files can be physical or electronic and will keep you in constant contact with your customers and potential customers.

    Another method is to send out a monthly newsletter with a special promotion that expires by the 25th of the month. By having it expire by the 25th, it will allow you to end the promotion, send out all orders and develop a new promotion/newsletter for the next month.