Thursday, May 23, 2013

Old-Made-New: A Leads Source for Party Plan WAHMs: Here's how...


Hey there WAHMs! Here's a unique leads source for you for your home party plan business:


OK, I know it's not new...however, I am not saying to just run ads and cross your fingers hoping someone will answer.

Here's how to use Craigslist as a source of leads for your business:

Running ads is fine, however it's really not the best way to get targeted and active leads. Try this instead:

Get a solid list of businesses that complement yours. For example, if you sell cosmetics, look in the small business ads section for anyone offering beauty services. There are likely many including hair extensions, massage (legit!) and other personal care services.

Contact these people and offer them a special on your products for referrals, or maybe even a small commission for anyone they send your way. If they agree, send them some brochures, samples to give out, etc. Be sure to "code" them before sending (write the referral company's name or initials or some number that correlates to them on each brochure/sample). This will make things simple when it comes to identifying what lead came from whom.

You could even put together a "spa special" or similar event where the provider and you get together and do a fun party where they offer their service and you offer yours and you both invite your entire clients lists. Great co-marketing!

So, next time you're wondering how to get some new, targeted (the most important kind) of leads in your community, look at Craigslist a new way!


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Wednesday, May 1, 2013

Part Two: Focus on Recruiting Party Plan Reps

Question from a reader:
My biggest obstacle is recruiting.  I can get people that are somewhat interested but I almost always lose them along the way.  How to lock in the deal is something I'm very interested in.
How do you make them stick?
Most people will have fairly good results getting people interested in joining them at a party, but then a couple days later when they follow up, they get a "No, not right now."
What happened? Where did that enthusiasm go?
Life got in the way.
So, how to get them to join while they are still HOT? That sounds easy, right? Just sign them up at the party. Then they are in.
But sometimes even this isn't so easy. They want to think about it. And you know what happens whey they think about it. (Insert sad face here.)
The best way to get them in and get them happy about it is to offer an incentive. Even if you cannot give them a discount for joining, you can give them a nice gift or even better...a nearly guaranteed kick-start so they can start earning money immediately.
Think about it...If you could offer someone the opportunity PLUS a party to work, and a way to get more bookings and sales fast, wouldn't that be something special?

If you could train them with a proprietary way to get bookings, get online sales, get immediate income...but only if they join with you now...wouldn't you?
"But I already know all that and I still can't get them interested," you say.
But here's the thing: Maybe you don't. But if you could get them a system that works consistently for bookings, sales and team building, wouldn't you promote that? And wouldn't it make them more interested? If the training was worth hundreds of dollars and guaranteed?
Imagine if you could offer your opportunity PLUS two parties for your team to work, plus training to start bringing in online sales to their own network of friends and family within just a couple of weeks...enough to pay for their investment and then some...wouldn't you?
That's where your advanced training comes into play. You may have all the mentors, teachers, and programs you need, but do you have a consistent program yourself to follow to get those kind of results?
Results you can not only see yourself, but show others...and show them how to get them, too?
This is where learning how to develop a solid booking program that consistently yields bookings and sales events comes in. Also, it's not just bookings, but also how to work those bookings, what to do with the leads, how to follow up, create a monthly system that starts bringing in 2 or 3 times the profits each and every month.
The programs you choose are up to you, but the key is to get a program that works for you (not a patchwork system with a little of this and a dab of that), but a true-blue system that shows you every month what to do and when to do it!
This is something you can show your potential team members and create so much excitement that they join and don't think twice. Only when you can show solid results (and how they can do it, too), will you start seeing your recruiting numbers jump!