Working leads is part art; part science.
First, are the leads good, quality and wanting to hear from you? Let's assume they are not. Let's assume you got your hands on some general leads.
First, you have to contact them. We have found the best system for doing this and getting results is:
1. Email them and introduce yourself and tell them you go their lead information (be honest and upfront about how you found them and why you are contacting them)
2. Follow up with a phone call. If you get them, remind them about the email you sent. They may or not have seen it so let them know again how you found them, etc.
If you get an answering machine, don't go into a long story. Be short and sweet:
Hello (name). I received your name as a possible future entrepreneur and business owner and I wanted to talk to you about your future business. If you are still interested in working for yourself, please call me. I have some very interesting things to tell you.
Leave your name, number and a good time to call. That's it.
Wait a couple of days, and follow up again: Email and phone call.
Once they tell you to drop dread, stop :) But don't give up until you've followed this method for at least a couple of weeks. One time isn't enough; 10 times is too many. Don't be a pest.
Need a constant stream of interested leads coming to you? GET BUZZ BABY!