1. Create separate sections of audience and then put together your sales event. For example: If you can put together a teen event for just teens or working moms with just working moms, your outcome will be better. Always know your audience and then tailor your party to them.
2. Always have a proven marketing strategy to get people to your event as well as hold the event. One contact? Not usually enough. You need to touch people several times in order to build the relationship and get them interested in your party. You also need to have a system in place to get your party to hold. (See Grow Big 60+ Ideas for Party Plan Profits for some ideas to do this.)
3. At every show you should have a "today only" special. This creates urgency and excitement. Make it good and you'll see great profits from this alone. Just be sure to let everyone know that the special will end as soon as your party does!