WAHM Tips for Business Growth

1. Be Active in Social Media - everybody knows that social media is growing by leaps and bounds. It is important to get your name out there, but did you know that there is a certain way you have to use these outlets to gain the traffic you desire?

2. Be Unique In Your Marketing Endeavors - don't follow the cookie cutter type of announcements or sales - be creative, put a splash of personality in your advertising and make your customers WANT to contact you to see what you can do for them.

3. Cater to a Niche, not the World - We all want to make money and provide for our families, but targeting the entire world is not the way to proceed. Niche markets are far more lucrative - figure out what your business entails, who your target audience is and cater directly to them.

 

4. Market Effectively – what does this mean? If you work for a direct sales company or party plan company, you want to make the most of your sales materials. Distributing them to everyone is a waste of money, but focusing on those who express interest will allow your marketing materials to make money for you.

 

5. Rewards for Referrals – The one thing you can afford to do is reward your current customers for referring friends and family members. This is an effective marketing tool, even if you only give them credit towards products. Do you know why this works? Because people are likely to refer friends and family members if they know there’s a little something extra in it for them.

 

6. Attend Shows – this is especially helpful if you are a mom working from home. It really doesn’t matter what type of business you are, exposure is crucial. Are you a writer? Attend blogging or writing conventions. If you make handmade crafts, attend local shows to get your name out.

 

7. Advertise online – In today’s technological age it is more cost-efficient to advertise online than it is to advertise in your local paper. Besides, once you narrow down your target audience, you can choose the websites on which you advertise and develop a campaign that will ensure those who you want to see your site will.

 

8. Don’t be Pushy – this is more for those who work in party plans and direct sales, but if you are pushy, you are more apt to push your prospective customers away. Instead, explain why you do what you do and how they can benefit from either holding their own party or signing up to work on your team. Make it a positive experience, not a negative one and you will see more interest.

 

9. Create a Website – whether you are online or off, it doesn’t matter. People will Google you and want to see a website. It is an indicator of professionalism. However, even if it is just meant as a placeholder, you should make sure you have stellar content. Content is what creates good search engine results and also ensures you receive good traffic. If you are not good at writing, source out the content to a skilled copywriter.

 

10. Carry Business Cards with You – with many companies like Vista Print offering free business cards, take advantage of them. Post them on local boards in your hometown and hand them out to your friends and family members. You never know when you may strike up a conversation with someone about what you do. Having your business cards on hand will allow you to share it with them right away and possibly gain business.