Party Plan WAHM Marketing TIP: Triple Sales With ONE Idea
How to TRIPLE your sales with one idea!
One simple idea: Market to your current customers! It's not rocket science, but how many of us are guilty of the hunt for new customers only to forget those who chose to invest in our items in the past?
If you have a list of leads and buyers, promote to both of them, not just your leads (especially if you continually put out new products). You'll need to market your wares to both lists to be truly hitting all of your "prospects."
Getting a new customer is lots more work than just keeping the ones you have. However, you must have the mindset for service. If you're just out for new life you're going to risk seeming pretty shallow (and transparent) in the loyalty area.
Think about how you like to be treated. Do you like to feel special and treasured or do you like to feel like the vendor is justing thinking "Next!"?
It's a huge mistake to forget your customers! Put a plan in place to provide gentle reminders that you exist. Your new offerings won't come off as insincere. Your service and follow-up will help allow future sales.
If you think you'll just spring new products on your customers who purchased from you two years ago...guess what? They've already forgotten about you! Keep the pipline open to continue to involve your current customers in your current and future marketing efforts.
Treat your customer list special. It is. Plying them with special items and little bits here and there will make them feel more at ease with you and it will open the door to keep a happy and mutually beneficial relationship for as long as you like!
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