I often talk to sellers who have big dreams, big plans for their business. However, when we start to delve into what is required to make those dreams a reality, they shy away. Not all, but many. This is where the "I used to sell such-and-such but it didn't work out." comes from. You know them...the people who jump from company to company because they can't make it happen. Or they just quit their business altogether. Or the ones who say they know everything about how to market their business already (but don't have any traffic or business to show for it). When I work with sellers I like the ones who are motivated, friendly and open to ideas and new ways of thinking and growing. What I don't like? Those stuck-in-the-mud old ideas that so many sellers cling to. Gone are the days when you could just call up a few friends and make your business grow. Now it takes marketing, advertising, blogging, social media PLUS good,...
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